Last month, the health food company Kashi was caught in an uproar when complaints went viral regarding its use of genetically modified and non-organic ingredients. All the attention brought to light another open secret about Kashi: While it may seem like an independent mom-and-pop operation, it’s actually owned by Kellogg. Consumers are drawn to brands that seem created based on indie passion and dreams. Sometimes, though, these brands fall under the domain of huge companies—companies that rarely go out of their way to reveal who owns what.
Little boxes on the hillside, Little boxes made of ticky tacky, Little boxes on the hillside, Little boxes all the same. There’s a green one and a pink one And a blue one and a yellow one, And they’re all made out of ticky tacky And they all look just the same.